Budget

Managers need to ensure the risks are worth taking. They do this by reviewing the budget to predict ROI (return of investment) (Smith and Zook, 2020).

As this project is to raise as much money as possible for the NHS, costs will be kept as low as possible.

If the there is a second film, this would utilised. As costs are to be kept low, this is only a consideration!

SEOs will be utilised through WordPress's package and not PPC.

Metrics