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Objectives
After figuring out the situational analysis the organisation can start narrowing down on a vision which are accompanied by feasible objectives (Smith and Zook, 2020).
To improve the SEO and mobile performance by adapting their website to WordPress so that by the end of December 2023, consumer awareness has increased by 20% for page visits on the products page promoting the books and the YouTube channel.
Objective 1
Pros of Objective 1
Objective 2
To increase the average likes to 500 on Instagram and Facebook by posting daily and by including more relevant hashtags to increase consumer awareness with the goal of reaching 10,000 followers on both platforms by the end of December 2023.
Pros of Objective 2
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