top of page

References

Bailey, S., and Milligan, A., (2023), Myths of Branding, 2nd Edition. London: KoganPage.

 

Bank of England, (2023), Interest rates and Bank Rate, [online]. Available at: https://www.bankofengland.co.uk/monetary-policy/the-interest-rate-bank-rate (Accessed: 10/04/2023).

​

BBC News, (2023), Junior Doctors' Strike: NHS Chief Calls for ACAS Help with Talks, [online]. Available at: https://www.bbc.co.uk/news/uk-65230594 (Accessed: 10/04/2023).

​

Chaffey, D., (2020), The Content Marketing Mix, [online]. Available at: https://www.smartinsights.com/content-management/content-marketing-strategy/ (Accessed: 13/04/2023).

​

Datta, K., (2020), Application of SWOT-TOWS Matrix and Analytical Hierarchy Process (AHP) in the Formulation of Geoconservation and Geotourism Development Strategies for Mama Bhagne Pahar: An Important Geomorphosite in West Bengal, India. Geoheritage, 12(2), p.45.

​

Enlyft, (2021), Companies Using Wix.com, [online]. Available at: https://enlyft.com/tech/products/wix-com  (Accessed: 12/04/2023).

​

GWI, (2022) Social, GWI’s Flagship Report On The Latest Trends In Social Media, pp. 24.

​

IEEE Computer Society, (2021), Website Loading Speeds and Why it Matters, [online]. Available at: https://www.computer.org/publications/tech-news/trends/Website-Loading-Speed-and-Why-It-Matters  (Accessed: 10/04/2023).

​

Investopedia, (2022), How Instagram Makes Money, [online]. Available at: https://www.investopedia.com/articles/personal-finance/030915/how-instagram-makes-money.asp  (Accessed: 12/04/2023).

​

Jackson, S., (2009), Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics, 1st Edition. Oxford: Elsevier.

​

Kapferer, J.N., (2009), Kapferer's Brand-Identity Prism Model. European Institute for Brand Management, 24, pp. 2014.

​

Kingsnorth, S., (2019), Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition. London: KoganPage.

​

Maslow, A.M., (1943), A Theory of Human Motivation, Brooklyn College: Psychological Review, pp.381.

​

Meta Investor Relations, (2021) Meta Earnings Presentation Q4 2021, [online]. Available at: https://investor.fb.com/home/default.aspx (Accessed: 12/04/2023).

 

Mintel, (2021), Books and E-books – UK – 2021, [online]. Available at: https://reports.mintel.com/display/1107249/?fromSearch=%3Ffreetext%3Dchildrens%2520books%26resultPosition%3D7 (Accessed: 06/04/2023).

 

Mintel, (2022), Books and E-books – UK – 2022, [online]. Available at: https://reports.mintel.com/display/1161385/?fromSearch=%3Ffreetext%3Dchildrens%2520books%26resultPosition%3D1 (Accessed: 06/04/2023).

​

Mintel, (2022), Children and Technology – UK – 2022, [online]. Available at: https://reports.mintel.com/display/1149829/?fromSearch=%3Ffreetext%3Dchildrens%2520books%26resultPosition%3D6 (Accessed: 06/04/2023).

​

Mintel, (2022), Media Trends Spring – UK – 2022, [online]. Available at: https://reports.mintel.com/display/1128215/?fromSearch=%3Ffreetext%3Dchildrens%2520books%26resultPosition%3D (Accessed: 06/04/2023).

​

Prodo, (2021), Website Grader, [online]. Available at: https://www.prodo.com/resources/website-grader  (Accessed: 10/04/2023).

 

Sani, A., Wiliani, N. and Husain, T., (2019), Spreadsheet Usability Testing in Nielsen’s Model among Users of ITSMEs to Improve Company Performance. European Journal of Scientific Exploration, 2(6), pp.1-9.

 

Smith, P., & Zook, Z., (2020), Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies, 7th Edition. London: Kogan Page Limited.

​

Statista, (2022), Number Of Social Network Users Worldwide From 2017 To 2025, [online]. Available at: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ (Accessed: 12/04/2023).

​

Stokes, R., (2018), eMarketing- The Essential Guide to Marketing in a Digital World, 6th Edition. 97 Durham Avenue, Cape Town: The Red & Yellow Creative School of Business.

​

Suciu, M.C., Năsulea, C. and Năsulea, D.F., (2019), May. The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs. In Proceedings of the International Conference on Business Excellence (Vol. 13, No. 1, pp. 1180-1191). Sciendo.

​

The Guardian, (2023), Mark My Words: This Will Be The End of The NHS If The Tories Have Their Way, [online]. Available at: https://www.theguardian.com/commentisfree/2023/jan/23/nhs-tories-privately-funded-healthcare (Accessed: 10/04/2023).

​

The Mirror, (2023), EXCLUSIVE: Devastated Nurse Says, 'First My Daughter Then My Husband Died Because of Tory NHS Cuts', [online]. Available at: https://www.mirror.co.uk/news/politics/devastated-nurse-says-first-daughter-29655018 (Accessed: 10/04/2023).

​

Top10best – Website Builders, (2021), Best Website Builders in Comparison, [online]. Available at: https://www.top10best-websitebuilders.co.uk/gb/website-builders/ (Accessed: 10/04/2023).

​

UK Parliament, (2023), Domestic Energy Prices, [online]. Available at: https://commonslibrary.parliament.uk/research-briefings/cbp-9491/ (Accessed: 10/04/2023).

​

WordPress, (2022) Let’s Partner To Make The Web A Better Place, [online]. Available at: https://wordpress.com/partners/ (Accessed: 12/04/2023).

​

WordPress, (2023), https://wordpress.com/pricing/, [online]. Available at: https://wordpress.com/pricing/ (Accessed: 03/05/2023).

bottom of page